Privacy policy

01Overview

PCR Consulting, LLC DBA Persiva (“Persiva,” “we,” “us,” or “our”) operates persivamethod.com and thepersivamethod.com. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over your data.

By using this website or purchasing any Persiva product, you agree to the collection and use of information as described in this policy.

This policy applies to residents of the United States only. Persiva does not sell to buyers outside the United States.

02 Information we collect

2.1 Information you provide directly

When you purchase a Persiva product, we collect the following information through our checkout form:

• Full name
• Email address
• Phone number
• Job title (optional)
• Company name (optional)
• Billing address
• Payment information

Payment information, including credit card number and CVV, is processed directly by Stripe and PayPal. Persiva does not receive, store, or have access to your full payment credentials. We retain only the last four digits of your card number, payment method type, and transaction confirmation details as provided by the payment processor.

2.2 Information collected automatically

When you visit persivamethod.com, we automatically collect certain technical information through cookies and similar tracking technologies, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring URL
• Geographic location at the city or region level

This information is collected through Google Analytics and is used to understand how visitors interact with our website. See Section 4 for more detail on how we use this data.

2.3 Information collected through advertising pixels

We use tracking pixels from Meta (Facebook and Instagram) and Google Ads on our website. These pixels collect behavioral and interaction data to help us measure ad performance, build audience segments, and deliver relevant advertising to people who have visited our site.

The data collected by these pixels is governed by Meta’s Privacy Policy and Google’s Privacy Policy, respectively. You may opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or through your browser settings.

03 How we use your information

We use the information we collect for the following purposes:

• To process your purchase and deliver your product files.
• To send transactional emails confirming your order and providing your download access.
• To add you to our email marketing list via Omnisend and send you product updates, new release announcements, and promotional communications.
• To respond to customer support requests.
• To investigate and resolve technical delivery issues.
• To analyze website traffic and user behavior via Google Analytics to improve site performance and content.
• To measure advertising effectiveness and retarget visitors through Meta and Google Ads.
• To detect and prevent fraud and unauthorized access.
• To comply with applicable legal obligations.

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

04 Cookies and tracking technologies

Persiva uses cookies and similar tracking technologies on persivamethod.com. Cookies are small text files stored on your device that help us operate and improve the site.

We use the following categories of cookies:

• Strictly necessary: Required for the website to function. These cannot be disabled. They include session management, checkout functionality, and security tokens.
• Analytics: Used by Google Analytics to collect aggregated data about how visitors interact with our site. This data does not identify you personally. You may opt out via the Google Analytics Opt-Out Browser Add-On at tools.google.com/dlpage/gaoptout.
• Advertising: Used by Meta and Google to track conversions, build remarketing audiences, and serve ads to past visitors on third-party platforms. These cookies may track your activity across sites and over time.

You may control cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality.

05 How we share your information

Persiva does not sell your personal information. We do not share your personal information with third parties for their own marketing purposes.

We share your information only in the following circumstances:

• Service providers: We share information with vendors who help us operate the business, including Stripe (payment processing), PayPal (payment processing), Omnisend (email marketing), Google (analytics and advertising), and Meta (advertising). Each provider processes your data only as necessary to perform their services.
• Legal compliance: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Persiva, our customers, or others.
• Business transfers: If Persiva is acquired, merges with another entity, or transfers substantially all of its assets, your information may be transferred as part of that transaction. We will notify you via email if such a transfer materially affects your rights under this policy.

06 Email communications

By completing a purchase on persivamethod.com, you are automatically subscribed to Persiva’s email list managed through Omnisend. You will receive:

• Transactional emails: Order confirmation, download delivery, and purchase receipts. These are required communications and cannot be opted out of while your order is active.
• Marketing emails: Product updates, new release announcements, and promotional offers from Persiva.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any Persiva email. Unsubscribing from marketing emails does not affect your ability to receive transactional emails.

07 Data retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

• Purchase and transaction records: Retained for a minimum of seven years to comply with tax and accounting requirements.
• Email marketing data: Retained until you unsubscribe or request deletion.
• Website analytics data: Retained per Google Analytics default retention settings.
• Customer support correspondence: Retained for three years from the date of last contact.

When data is no longer required, we delete or anonymize it in a secure manner.

08 Data security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Payment data is protected by Stripe’s and PayPal’s PCI-DSS compliant infrastructure.

No method of transmission over the internet or electronic storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security.

If you believe your information has been compromised, contact us immediately at support@persivamethod.com.

09 Children’s privacy

Persiva does not knowingly collect personal information from individuals under the age of 18. Our products are designed for and marketed exclusively to working professionals. If we discover that we have inadvertently collected information from a minor, we will delete it promptly. If you believe we have collected information from a minor, contact us at support@persivamethod.com.

10 California privacy rights

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information.

You have the right to:

• Know what personal information we collect, use, disclose, and share.
• Request deletion of your personal information, subject to certain exceptions.
• Correct inaccurate personal information we hold about you.
• Opt out of the sale or sharing of your personal information (note: Persiva does not sell personal information).
• Non-discrimination for exercising your privacy rights.

To exercise any of these rights, contact us at support@persivamethod.com with the subject line “California Privacy Request.” We will respond within 45 days as required by law.

Note that certain information, such as purchase records required for tax compliance, may be exempt from deletion requests.

11 Your privacy choices

Regardless of your state of residence, you may:

• Request a copy of the personal information Persiva holds about you.
• Request correction of inaccurate information.
• Request deletion of your personal information, subject to legal retention requirements.
• Unsubscribe from marketing emails at any time.

To submit a request, email us at support@persivamethod.com with the subject line “Privacy Request.” We will respond within 30 days. We may need to verify your identity before processing certain requests.

12 Third-party links

persivamethod.com may contain links to third-party websites, including payment processors and external resources. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.

13 Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. If changes are material, we will notify buyers via email at the address on file. Your continued use of the website or Persiva products after any update constitutes acceptance of the revised policy.

14 Contact

For questions, concerns, or requests related to this Privacy Policy, contact PCR Consulting, LLC DBA Persiva at support@persivamethod.com or visit persivamethod.com.